Clearing The Misconceptions of Property Sellers

Pricing of homes is a crucial factor say the expert realtors in which many fails because of some psychological blocks and a lack of insight of the market. The realtors remark that the sellers especially the domestic sellers have lot of misconceptions regarding the market due to which these mistakes are likely to happen. Pricing, they insist is the most important part of getting a property sold quickly.  The expert market watchers opine that after putting any property for sale the first few weeks are the most crucial period of time. They add that one has to catch a momentum of buyers flowing in and keep that up and they also need to ensure that the buyers are watching the property which will keep an inflow of offers flowing in. If the marketing of the property is done fairly well the property is of course easy to sell.

The expert realtors remark that there are oft quoted three misconceptions that the sellers of properties can be attributed with. They are:

• They tend to price the properties higher as they know there will be fair amount of bargaining which will reduce their sale proceed.
•   They also test the market by quoting higher prices to verify if there are takers at higher prices.
• The sellers are also in search of a wild card buyer who they presume will buy at a higher price than the property value hoping that they will fall in love with the property. 

The market watchers of course point out that there are measures to be taken to see that the property is sold out faster. The preparation starts from advertisements like local listing, Newspaper adds, pamphlets, attractive designed broachers and sometime exciting offers. Praising the customer or pampering him is also one of the important steps that the seller can take in order to make the buyer interested in the property. Most of the cases property sellers have a bunch of existing customer testimonials, reviews or feedback which they use as a marketing purpose.

In this context the realtors insist that while pricing the property it is always advisable to consider the overall market conditions and the local market aspects too. One has to understand the market conditions and the other factors like proposed infrastructure and the like before one fixes the prices. They add that value is added for a property if it has more bedrooms or more square area. This entails more value for the property. If the property is similar to the properties on the market for sale in the same area and they are sitting in the market place for quite some time then one needs to be cautious. In that case the realtors advise to price the properties a little lower than the ones already there. The reasons are that if there are three properties already in the market priced similarly and are not selling, then it’s most likely that yours will also not sell. If one is serious about selling the property the expert advice is to keep the price right. They comment that one would be amazed to see the amount of enquiries flowing in if the pricing is done correctly.