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| How Important Online Customer reviews are to your Business |
The internet is the major media platform today which
influences the customers to find new business and get more clients and
customers. The face to face interaction of the customers is no longer taken as
the point of collecting the first information and instead the internet is the source
for it. The customers instead look for online reviews which are an available
resource for gathering information. A survey pointed out that 70 percent of the
prospective customers look for the business reviews or online reviews for
making a purchase decision. Thus if you have any product or service to offer,
getting the reviews of the customers online has become important. But as the
owners of businesses there is always a doubt in the mind of the people as to how
much does an existing customer review affect the purchase decision of the
prospective customers.
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| How many satisfied customers your business has? |
How important are the customer’s reviews?
This question may be coming to your mind as how relevant are
the customers reviews for business? Do the customers really read the reviews? What
do the facts say? Here let me site an example, take any small or big size
branded company lets take “TGS Layouts” a regionally well known real estate
land layout developing firm exists since 2013. Now go to your internet browser,
type google.com and search for TGS Layout and google will suggest you TGSLayouts Reviews which means customers are looking for its reviews after or
before buying any products.
From the studies it has been found that an average consumer references
of the specific brands and products of different companies appear over about 90
times per week in different internet activities like chats with family, friends
and colleagues. The online customers reading reviews trust 90 percent of the
times the people they know, according to Eco-consultancy as per the year 2009. Based
on these facts and figures it can be said that more consumers believe the
opinions of their friends and family of the colleagues before purchasing any
product or even after purchasing a product.
Facts about Online Customer Reviews
This is a fact that the reviews of customers are more
trusted almost about twelve times more than the write-ups and the explanations
that come from the manufacturers of the products. This was revealed according
to the survey of the company named US Mom Internet users by online video reviews
and as published in the E-Marketeer in February issue of 2010. The survey said that 44 percent of the moms use social media
for different product references while 73 percent trust the online community
references. Sixty one percent of the people rely and trust on the reviews of
the users of products or they do the research before they make a buying
decision.
Note: Sometime reviews may be written by company side to
generate more sales these reviews can be easily spotted if you analyze few
things on their writing or by using some free tools. Here is a post on how todetect fake online reviews.
The companies and the business houses should analyze these
facts and figures and then should know that online reviews of the customers and
reading good reviews elevate the customers’ confidence level. This is more so
as two thirds of the customers of any product trusts the reviews written by
customers. Thus any business house should encourage their customers to read and
write reviews and also the potential customers should be encouraged to read and
write customer reviews.
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| Impact of social sites on your Business |
The impact of Social Media
Research says that 53 percent of the people using twitter endorse
the companies or the products through their tweets with a whopping 48 percent
of them writing about their intentions of buying the respective products. A
large percentage like 67 percent of the shoppers refers more online from the
online community of their friends on the social media websites. The most
effective strategies that are being considered are different blogs, Facebook, Twitter
and the online customer reviews for mobilizing the customers to talk about
their products online.
Due to the busy lifestyle nowadays people are using online market heavily and the people buying a any product in online their first preference is on product rating & customer reviews. These customer reviews helps to buy good quality product.
ReplyDeleteNowadays people are not believing easily anything about the products quality and service. Every customers not only judge the products quality by the price, they are giving most importance to the product ratings and customer's feedbacks about the product. Customers are believing that customer's reviews help them to get good quality product.
ReplyDeleteYes Hemanth, these days people are much more aware of online reviews, still whenever they are dissatisfied with any product or services they are using, they usually take help of consumer reviews site to post their bad experience or vice versa. So even though there is no guarantee of getting good quality product but at least you can avoid such products which are having more negative reviews by customers. That may be the reason why marketers always try to manipulate their online reviews so here is one of my post on how to detect fake online reviews to help in picking the genuine ones.
DeleteIs it? that is reason some bad quality products also have good online rating and now I came to know, how the marketers manipulate the reviews to rate their products. Thanks for your inforamation Nanda.
DeleteIt's a very informative article which explains very clearly how customer reviews and rating helps to buy good quality product and meanwhile they explained about the fake reviews also.
ReplyDelete